Water and environment protection

In addition to reducing the water we use in our bottling plants, we help protect local watersheds. Working together with government bodies, NGOs and others, we support conservation activities and raise public awareness.


Our flagship programme is the award-winning Green Danube partnership, which is active in Ukraine and nine other countries through which the River Danube passes. We organise major celebrations of Danube Day each year, helping to make people aware of the importance of the river and its conservation.

In addition to reducing the water we use in our bottling plant, we help protect local watersheds. Working together with government bodies, NGOs and others, we support conservation activities and raise public awareness.

Coca-Cola Beverages Ukraine annually takes part in the Stockholm Junior Water Prize.

In 2009 the Coca-Cola System in Ukraine has signed a Memorandum in cooperation with the Water Information Center, and Kyiv City residents visited the Water Museum.

Danube Challenge

On 1 June 2005 the Coca-Cola Company and its largest European bottler, Coca-Cola Hellenic Bottling Company (Coca-Cola Hellenic Group), signed a Memorandum of Understanding with the International Commission for the Protection of the Danube River (ICPDR) for the protection and preservation of the Danube River.

Under the memorandum, Coca-Cola Beverages Ukraine is cooperating closely with local governmental and non-governmental organisations to organise and conduct a series of activities around the annual Danube Day. A primary activity is the development of educational materials on the Danube for six European countries (Bulgaria and Romania Serbia and Montenegro Slovakia and Ukraine) through which the river flows and where the Coca-Cola Company does business. The initiative is a demonstration of the Company's commitment to good environmental stewardship and to helping preserve the Danube River ecological system.

Every year on 29 June since 2005 the International Danube Day is held in the city of Vylkove in the Kiliysky District of the Odessa region, known as the “Ukrainian Venice”. A Danube folk festival was held, as part of a international festival created by the ICPDR called, “Let’s celebrate the Danube culture!”.

Ukrainian children and members of Danube clubs took part in a number of other activities including the cleaning of Vylkove’s canals. The main goal was to raise awareness among local citizens and authorities of the problem caused by pollution in the streets of this beautiful riverside city.

On 25th of June 2011 the solemn opening of the memorial plates at the source of the Tisza River took place. That event was supportes by the relevant Ministers of Hungary, Romania, Serbia, Slovakia and Ukraine. This should underline the significance of the transboundary cooperation between the countries sharing the Tisza River Basin for its preservation.

On 26th of June the Children festival “Tisza – Younger Sister of the Danube” took place in Yasinya village. The program of the festival was included:

  • Children performance «Ecological advertisement» – a short performance in the style of advertisement for protection of environment, water saving, proper waste management behavior.
  • Competition «Battle for Water» – competition between the teams of different rayons, showing their knowledge of Tisza basin as well as skills.
  • Competition «Tisza fish soup» – cookery competition.
  • Competition «Tisza has Talent» – competition of songs, dances, and other types of performances related to environmental conservation.

Every Drop Matters

Every Drop Matters is active since 2009 in Ukraine and in other Coca-Cola Hellenic Group territories such as in Armenia, Romania, and Croatia as well as in other non – Hellenic countries, such as in Kazakhstan and Turkey. Every Drop Matters is supported by BonAqua under the slogan “It is natural for a natural drinking water to support natural springs rehabilitation”.

The joint programme by The Coca-Cola System in Ukraine and the UN Development Programme aims through to rehabilitate and protect natural springs and engage the local communities by developing an eco-culture and raising public awareness on water stewardship.

Springs rehabilitation

In February 2009 under an organized contest that lasted one month, more than 200 letters were received showing pictures of springs for their rehabilitation.

The communities selected to rehabilitate their springs collected permissive documents and covered 10% of the project value to involve and efficiently engage the public.

During the spring reconstruction, a water specialist conducted an educational tour to school children by presenting the “Amazing Water Properties”, demonstrating the unusual features of usual water.

Every Drop Matters rehabilitated fifteen water springs in Donetsk, Ivano-Frankivsk, Luhansk, Lviv, Mykolaiv, Rivne, Sumy, Vinnytsia, Zhytomyr, Kirovograd, Ternopil, Chernihiv regions, and in the city of Kyiv.

Cooperation with the Water Information Center

In 2009, Coca-Cola Beverages Ukraine and the Water Information Center signed a Memorandum aiming to raise public awareness on water issues and change the public opinion towards water preservation.

The Open Doors Day event first took place in 2009 at the Water Information Center on the World Water Day on 22 March in which people could visit and learn on water and the efficient use of water resources. Other Open Doors Days with special entertaining program were held on the Kyiv City Day at the end of that year and on Ukraine’s Independence Day.

Up to 2,000 people visit the Museum for free every time on the Open Doors Day, where they can receive interesting and useful information on water.

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