Consumers today are increasingly interested in health and wellbeing.
Changes in lifestyles and concern about obesity rates mean that people want more low-calorie options, as well as added health and wellness benefits. People expect more information about the ingredients and nutritional content of their food and beverages. In addition, parents and teachers want to oversee the diets and lifestyles of children in their care.
We meet these changing needs in a variety of ways:
A wider choice of beverages: we are offering more lower-calorie beverages and beverages with health benefits
Nutrition information: we are providing more information about the ingredients and nutritional content of our beverages
Responsible sales and marketing: we listen to parents and educators to make sure that we provide beverages to young people in a responsible manner
Active lifestyles: we encourage people to exercise more, providing opportunities for them to do so.
A wider choice of beverages
In addition to sparkling beverages, we now offer a growing number of still beverages, such as juices, waters,ready-to-drink teas, and kvas.
We provide low-calorie options, such as Coca-Cola light, as well as beverages with added health benefits, such as BotaniQ and Dobry.
These and other still beverages account for a growing proportion of our sales.
We aim to provide consumers with nutrition information about our beverages that is clear and easy to understand. To maintain a healthy body weight, for example, the most important information that people need is the calorie content of their food and beverages.
We also highlight the lack of artificial flavours, colours and preservatives in our beverages. For example, brand Coca-Cola does not contain added preservatives or artificial flavours; it never has and never will.
Additional information can be found on our website, in our publications and through our consumer response centres.
Responsible sales and marketing
While all of our beverages may be enjoyed as part of a healthy diet, we respect the wishes of parents and educators to oversee their children’s diets and lifestyles.
Helping people manage the calories they eat and drink is only one part of the so-called energy equation. To maintain a healthy body weight, people must burn off the calories they consume through physical activity.
We work with government agencies, sports and nutrition experts and others to support physical activity and nutrition education programmes.
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